As a business owner, you likely have considered ways to engage with your customers. Building an audience and connecting with your customers certainly can drives sales. As you dabble with customer engagement strategies, you may ask yourself: How can my business make a connection that converts into an actual sale? After all, bottom lines depend on sales, not being besties with your customers. Right?

The simple truth is no matter the type of business you run, it’s worthwhile to treat your customers well along the way. When customers associate positive feelings with your company or brand, this can encourage more word-of-mouth marketing. This in turn can drive organic sales as happy customers are more likely to begin doing marketing for you by chattering about their positive experience on forums and social media.

While some companies may go the extra mile to wow their customers, there are easy, simple ways to please your customers. This blog will cover three ways you can boost your sales by creating an enjoyable customer experience.

1. Clearly Represent Your Offer

There’s nothing worse than seeing a product online, ordering it and opening the box to realize the fabric is not made of a material you like, the color is not the right shade, or the size is not what you would expect. The easiest way to avoid disappointing experiences is to set clear expectations for what your customers are purchasing. This can be accomplished by explaining the materials used in the product description, or by offering a sizing guide or product photo that demonstrates the size and functionality in relation to other objects. If your business offers a service, it’s important to clearly explain the time and work that will be provided with an itemized invoice.  

2. Ensure Your Offer is Hassle-Free

Imagine you are in a new customer’s shoes, you have never used this website, never used this product, or ever used these services. Just because it seems obvious to you how your product or service works does not mean it will be obvious to your customers. This is why you may need to test your website out on friends and family to get feedback on how to improve and create a more user friendly experience. You can start by asking yourself the following questions: Can my grandma navigate through my website? Will my grandma know how to use my product or service? Video demonstrations that are geared toward helping the most clueless people may be worth creating. For example, you can use a video to show how to assemble furniture or how to turn a product on and off. Videos can serve as both a user manual for how your product or service works but videos can also be powerful marketing tools. Videos may visually explain how to solve a problem or answer a question your customer may have. Your customer may not realize why they need your product or service until they see how it all works.

3. Thank Your Customers

Once the sale is made you don’t want to miss out on an opportunity to seal the deal with a “thank you!” A simple thank you can go a long way. It can bring a smile to your customer’s face as they unbox a product that they purchased online. Or sending a thank you message several months after they made a purchase can remind customers of your business again if they could benefit from your product or service as a repeat customer. Below are some examples and templates with affiliate links to check out ways to thank your customers. If you use the affiliate links below and complete a purchase, I’ll earn a commission. Thank you for any and all sales! See what I did there! 😉